Why EmailShepherd?

Building emails shouldn't be a compromise. Traditional drag-and-drop builders are easy to use, but they are limiting and cannot meet your brand guidelines. Hand-coded are emails flexible and on-brand, but too slow and expensive to produce. EmailShepherd gives you the best of both worlds—complete control and effortless email creation.

Traditional Drag-and-Drop Builders

  • Stuck with inflexible predefined components
  • Bloated code that breaks in Outlook
  • No way to enforce brand consistency
  • Limited customization options
  • Locked into ESP-specific features

Hand-Coded HTML Emails

  • Marketers can't make simple updates
  • Developer bottlenecks slow everything down
  • Expensive and time-consuming process
  • Hard to maintain consistency at scale
  • No visual preview while editing

The EmailShepherd Difference

We combine the best of both worlds: developer control and marketer independence

  • Custom Email Design System

    Your developer creates a component library that perfectly matches your brand

  • Visual Drag-and-Drop Editor

    Marketers can create emails quickly without touching code or breaking designs

  • Clean, Optimized Code

    Emails that work perfectly across all email clients

  • No ESP Lock-in

    Works with any email service provider, future-proofing your investment

  • AI-Powered Features

    From instant translations to smart content suggestions

The Best of Both Worlds

Feature Traditional Builders Hand-Coded Emails EmailShepherd
Full Customization ❌ Limited ✅ Full ✅ Full
Ease of Use ✅ Drag & Drop ❌ Requires coding ✅ Drag & Drop
Clean Code Output ❌ Often bloated ✅ Clean & optimized ✅ Clean & optimized
Marketing Team Friendly ✅ Yes ❌ No ✅ Yes
Brand Control ❌ Inconsistent ✅ Fully controlled ✅ Fully controlled
Cross-Email Client Friendly ⚠️ Sometimes tricky ✅ Yes ✅ Yes
Time to Market ✅ Fast ❌ Slow ✅ Fastest
Scalability for Growing Teams ⚠️ Becomes messy as needs grow ❌ Bottlenecks due to developer dependency ✅ Yes
Global Updates to Components ❌ Not possible—each email is separate ❌ Requires manually updating every template ✅ Update once, applies everywhere
ESP personalization code lock-in ❌ Tied to one ESP's syntax (if using your ESP's builder) ❌ Changing ESP requires updating ESP code in every template ✅ No ESP lock-in
Multilingual Support ❌ Requires duplicating emails ❌ Requires updating every template ✅ One-click translations, powered by AI

Ready to revolutionize your email workflow?

Join the world's top teams creating stunning, on-brand emails—faster than ever.

Schedule demo →